1) A clear consciousness of the goals: that means awareness of the ultimate
goal of the corporation, not only the profit and well-being of the
“share-holders” but also the well-being of all the “stake-holders”.
2) An orienting knowledge: that means a holistic viewpoint that integrates long- and
short-range goals making a realistic course possible.
3) Inviolable ethical standards: that means standards that always prevail,
not just in this or that situation.
4) An incorruptible conscience: that means taking social responsibility in difficult situations like corporate fusions, cut-backs, outsourcing etc.
