1) Long-range, sustainable corporate goals must replace short-term profit maximization.
2) Ethical management creates stability, continuity and trust.
3) Ethically managed corporations are more attractive for well-qualified
employees with technical and social competence.
4) Ethical management creates a positive corporate image and social acceptance
instead of negative public opinion.
5) Ethical standards provide the basis for “corporate identity”, which is the
presupposition for cooperation and loyalty beyond national and cultural boundaries
by multinational corporations.
6) Following ethical standards increases the credibility of a corporation when it comes
to mastering difficult ecological, political and social crises.
